# The Vision & Purpose Behind ISLAND

<figure><img src="/files/QI9hUWdMCTKVzHsSsp6B" alt=""><figcaption><p>Uniting players &#x26; communities behind web3's open game world</p></figcaption></figure>

Too many tokens are slapped-on additions to products and feel totally unrelated to the core experience of using a protocol, playing a game, or interacting with a given community.

ISLAND token is an attempt to do things differently. Deep platform utility and the ability to shape Nifty Island, enables ISLAND token to strengthen the relationship between our game world and the community of players that makes it great.

ISLAND token holders will be in a unique position to help Nifty Island grow and prosper. Their recommendations and contributions will disproportionately shape the game world's future. To hold ISLAND token is to be a part of Nifty Island's evolution.

If ISLAND token is successful it should achieve the following:

1. Holders should feel more connected to the game and more aligned with its growth.
2. It should grant players an enhanced ability to shape Nifty Island. Both in terms of the content that players encounter, as well as its future development.
3. The distribution of ISLAND in the form of rewards should spur the creation of more user-generated content and usage.


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